Sybill Accelerates Speed to Lead and Conversion

When we first came across ServiceBell, we didn’t have a solution in place to capture inbound leads on our website. We were just starting to commercialize Sybill, and we needed a way to get to people who were organically interested in the product and help answer their questions and potentially qualify them in for a demo. 

We were aware that companies and personas within our Ideal Customer Profile (ICP) were frequenting our pricing page, indicating a clear interest in our services. Yet, we were in the dark about which specific accounts were visiting, when they were most engaged, and how to initiate contact with them during these pivotal moments. This lack of context was more than just a missed opportunity; it was a gap in our sales process that we needed to address urgently.

In our unique context, where Sybill's platform integrates nuanced analysis of sales conversations and prospect engagement, the need for a "face to face" connection in our sales process was paramount. We wanted to offer our prospective customers the opportunity for immediate, face-to-face engagement right from our website, without pushing their interest to a potentially delayed scheduled meeting, thereby ensuring that the momentum of customer interest was captured and harnessed effectively.

We adopted ServiceBell early on, during our journey from product launch to product-market fit. The ServiceBell dashboard became a window into our website's activity, offering live insights with firmographic data such as company name, size, and location. This intelligence empowered our sales representatives to not only identify but also proactively connect with website visitors matching our ideal customer profiles. Looking at ServiceBell’s detection of what account was on our website helped us act in real-time and engage the prospect - granted, the prospect wouldn’t always answer or respond, but when they did, it was totally worth the while. It’s like cold calling, but not really cold - since the prospect is literally on our website. 

Leveraging ServiceBell, we instituted triggers that alerted our reps to high-intent behaviors, such as when potential customers visited our pricing or contact pages. This allowed us to engage with prospects precisely when their interest was peaking, resulting in a remarkable acceptance rate for proactive calls.

Our response times saw a dramatic improvement, further bolstered by ServiceBell's seamless integration with Slack. Sales reps are instantly notified when leads are hot, enabling them to initiate a video call with a single click, whether from their desktop or mobile device—ensuring that no lead was left unattended, regardless of the rep’s location.

The implementation of ServiceBell has not only slashed our lead response times but also significantly uplifted our lead conversion rates, swiftly moving prospects through the qualification process and contributing to a substantial increase in our sales pipeline value.

Invisibility of ICP engagementServiceBell has helped us reach out proactively to high intent leads on our website, directly leading to several closed-won deals, impacting at least 10% of our revenue. 

ServiceBell has also helped us get a window into the mind of the visitors on our website, as they request assistance and ask questions on the website itself, and our reps jump in to answer the questions. This feedback floats into the entire org, informing gaps in our marketing, product education, and even product features. 

Lastly, ServiceBell also helps get a window into the demographic profile of the visitors on our website, which was invaluable for us as we scaled our customer base. Knowing who we attract had direct implications on where we should focus our marketing efforts, what our website content should include, and influenced our overall go-to-market strategy.